Autoblog

Chrysler has unveiled a few plans for the future and, rather than using past successes to carve the path, will adapt its course according to the changing market. While speaking at the recent Western Automotive Journalists' dinner, Chrysler President Jim Press touched on the need to generate brand identity amongst Jeep, Dodge and Chrysler. While each brand currently has a core theme, Jeep – off-road, Dodge – volume and performance, Chrysler – affordable luxury, there have been many recent deviations, such as the conglomeration that is the Jeep Compass. Press hopes to put an end to that trend and focus the company's aim at the automotive enthusiast. Toyota can keep the automotive appliance title, Press wants Chrysler to appeal to drivers rather than consumers.

Nevertheless, actions speak louder than words and Press backs up his claims through the current curtailing of vehicle production and the scheduled release of seven new vehicles come 2010. Like other manufacturers, Chrysler is aggressively pursuing alternative powertrain configurations, particularly electric drive. In case no one has noticed yet, 2010 will be a big year for the American automotive industry. It will be the point when the roller coaster ride reaches its end and some folks end up with motion sickness while others get a rush of adrenaline. Hopefully Chrysler can find themselves in the latter category.

[Source: Car Tech]

Click above for high-res gallery of the Kuwaiti cop-issue Chargers

Choosing them for their portrayed image of "strength and power," officials in Kuwait have ordered 150 Dodge Chargers to be modified as police vehicles. As the Charger is the leading volume vehicle for Chrysler LLC in the Middle East, the choice doesn't come as much of a surprise. Delivery of the cop cars, however, isn't expected to take place for another couple months. In the meantime, the lot of them are heading to Canfield Equipment Service in Michigan where they'll be fitted for their new Kuwaiti roles in traffic, security, and emergency response. (Here's hoping none of our readers get a chance to check them out from the back seat once they're in service).

[Source: Chrysler]

Trevor Creed resigned from the position of Chrysler's head of design, and as of today is succeeded by Ralph Gilles, the man who designed the 300C. Since every change at the top comes with a "new sheriff in town" speech -- or at least one-liner -- this is what Gilles had to say: "It's definitely time for a new aesthetic at Chrysler. ... We're done with the 'edge' look."

Gilles says he wants the Pentastar's cars to look more "organic." This being art, however, that could really mean anything. For concrete examples and practical considerations he mentioned the Dodge Zeo and Chrysler Ecovoyager, and said that he wants to design "sexy" cars that will appeal around the world. Intriguing statements from the gent known for a car that epitomizes the American muscle sedan, but we are all in favor, and we say "aye." The only question is how soon will they start the redesign, and what will organic look like?

[Source: Automotive News, sub. req'd]

Click above for a high resolution image

Hurst is no stranger to offering up special edition Mopars. The 1970 Chrysler 300 Hurst packed a 440ci "TNT" V8 with 375 horsepower, as well as a fiberglass hood and trunk, Satin Tan leather interior, and a Spinnaker-White paint scheme with gold trim. Ok, that was nearly 40 years ago, but Hurst is still going strong and planning to renew its Mopar connection with a limited edition Dodge Challenger that will make its debut at SEMA this year. The Hurst Challenger will be available in four trim levels and include features like a supercharger system good for 500 horsepower, 5-spoke Hurst alloy wheels, and a "Pistol-Grip" Hurst shifter. Pricing will start at a $10,000 premium over the stock Challenger and could go as high as $20,000 for the top level model. Follow the jump for the press release from Hurst.

[Source: Hurst via Edmunds.com]

Click above for high-res gallery of the Dodge Viper ACR

The Dodge Viper has been Chrysler's halo car since it was introduced back in 1992, but times are tough. Faced with the fact that it might not be able to continue making the brutish sports car, the Auburn Hills-based automaker is reportedly considering doing something that's never been done before by a domestic automaker (as for as we know): selling the Viper's future to a third party. Automotive News quotes Chrysler CEO Bob Nardelli saying, "We have been approached by third parties who are interested in exploring future possibilities for Viper." Nardelli claims that whatever happens, his company will work to make sure the best interests of Viper fanboys are served and that Chrysler would continue to offer "operational and financial" support for the car if a transaction takes place. We're honestly a little stunned that Chrysler would consider such a drastic action, though if it means the Viper won't be sacrificed at the altar of economic woes, we're all for it. On the other hand, how does one separate Dodge from the Viper? Can you imagine Ford selling the Mustang to ROUSH or GM selling the Corvette to Lingenfelter? Chrysler has not identified any of the Viper's suitors, so rather than a familiar tuning house, it could also be a conglomerate of investors or another automaker. Is a Viper sold by another brand still a Viper?


[Source: Automotive News, sub. req'd]

Click above for high-res gallery of Chrysler's booth on Woodward Ave.

The Chrysler booth at the Woodward Dream Cruise is all about two things: muscle cars and Mopar. The Pentastar filled up the massive mall parking lot at 13 mile and Woodward with dozens of classic rides from the '60s, '70s, and today. Among the best examples of Motown Metal were old-school Chrysler 300s, a brilliant orange Dodge Charger equipped with the Super Bird wing, and quite a few vintage Challengers. For some reason the Nassau concept from the 2007 Detroit Auto Show keeps creeping up at all Chrysler events, and it made it's way to Woodward, too. Chrysler also had plenty of chances for Mopar fans to kick back and have some fun, including a massive slot car track, a rock climbing wall and Rock Band. Click on the gallery below to check out the pics in full resolution glory.

Click above for high-res gallery of the Dodge Viper ACR

I have to admit that I'm biased when it comes to the Dodge Viper. I've had a soft spot for the venomous snake since the GTS coupe hit the streets in 1996. The aggressive design, powerful 8.0-liter V10 with 450 horsepower (doesn't sound like much now, but it sure seemed like a lot then), and the blue paint scheme with white racing stripes were the ideal combination for my dream sports car. I'm going to be that guy at the 2030 Barrett-Jackson purchasing a mint, low-mileage, numbers-matching 1996 or 1997 Dodge Viper GTS, and, of course, you'll be the one watching on SPEED commenting how I'm paying way too much for a classic American muscle car.

All photos Copyright ©2008 Drew Phillips / Weblogs, Inc.

A quick look at July sales figures shows that Chrysler saw a massive 34% drop in its Daily Sales Rate vs. July 2007, but the bottom line could have looked worse. Chrysler's recent announcement that its financing arm would exit the leasing business by July 31 had lead to a rush of customers visiting local Chrysler, Dodge and Jeep dealerships. Some dealers sold four times as many vehicles as usual for the last couple days of the month, giving the stores some relief from an otherwise bleak July. Now dealers are worried that the increased sales volume could lead to a still more bleak August, since many customers pulled forward their purchase decision.

Some dealers are trying to find third-party banks willing to get in on the leasing game, but a tight credit market and massive losses at automaker credit arms have made leasing look very unattractive as lease price begin to rise. Chrysler is hoping a fresh round of incentives will help cushion the blow, as zero percent financing and plenty of cash on the hood is the order of the day for now. Chrysler historically leased about 20% of the vehicles it sold, so if a whole new round of juicier incentives doesn't entice customers to "Shop til you Drive", August may look even worse than July

[Source: Automotive News - subs. req'd, Photo by Justin Sullivan/Getty]

Combining a Dodge with a BMW doesn't sound like a good idea. But then again, sound and sight are two different things. So just when we thought we'd seen it all, we're thrown for a surprise.

A Russian illustrator by the name of Remio, evidently quite skilled with the Photoshop and CAD, has managed to blend the new Dodge Challenger with the BMW M1 Homage show car, and the results are rather surprising. While some rendered speculation can prove to be quite close to the mark when the subject goes into production, we'll have to file this one squarely in the "never gonna happen" folder. Shame.

[Source: Cardesign.ru via CarScoop]

Chrysler is losing money by the truck-load, and its vehicles aren't selling, so common sense dictates that team Pentastar was going to start making cuts soon. That time is now, when Chrysler notified workers that it would be cutting 1,000 white collar workers. Chrysler spokesman David Elshoff told employees that the company would achieve its cut target through retirements, attrition, and buyouts, which means people won't be handed boxes and receive security escorts just yet. Chrysler management is making the cuts with the belief that the current economic situation here in the States isn't going to improve any time soon. A quick look at the Pentastar's car lineup shows the privately owned company would be in trouble even if the economy had a rosy outlook. No timetable was given for the white collar cutback.

[Source: Detroit News]